CAKE PICNIC is finally headed to New York City this fall!
The day and moment we’ve all been waiting for: hundreds of cakes and cake lovers meeting up in Brooklyn on November 8. There’s no better place to set the stage for this gathering than right here in the creative heartbeat of the city – where every block, bakery, and kitchen has its own story to tell.
New York’s cake community is as diverse and fearless as the city itself. From classic black-and-white layers to sky-high rainbow cakes, from Chinatown-inspired flavors to Caribbean rum-soaked confections, the cakes here capture the energy of the city that never sleeps. It’s a place where tradition and experimentation live side by side, and this tour stop will reflect that bold spirit.
And guess what? This tour stop just got lovelier! Guinness is proving that everyday is a lovely day for a Guinness by serving up Guinness Chocolate Cake that’s bold, creamy, and baked with the unmistakable taste of Guinness. Guinness has long been a baker’s secret weapon for those looking to experiment with taking their chocolate cake recipes to the next level! Its roasted barley and natural creaminess adds an unexpected depth and richness. It’s why bakers around the world reach for a can when they want to give their creations something unforgettable. Come taste how Guinness makes cake even bolder, and the day even lovelier.
Betty Crocker is also joining the party, bringing her legacy of community, creativity, and care to the table. For nearly a century, Betty has believed that baking isn’t just about recipes, it’s about bringing people together. She has always been at the heart of connecting bakers across generations, kitchens, and neighborhoods, and now she’s connecting with the CAKE PICNIC community in Brooklyn. Together, we’re celebrating that same spirit of sharing, joy, and the love of cake that Betty has championed for decades.
So bake a cake you’re proud of and join us for the CAKE PICNIC that’s about to make NYC part of the worldwide movement.
For the love of cake,
Elisa
CAKE PICNIC is a gathering for the love of cake. It celebrates cake in all of its forms. It brings communities and friends together for the sole purpose of breaking cake and enjoying the following butter and sugar highs. To be surrounded by as many cakes as there are humans is definitely something special, right? It is a moment in time where we come together for something truly sweet. Every attendee brings a whole cake. It is a feast for the ages and you just have to be there.
When: Saturday, November 8 12-3PM
Where: 53 Scott Ave, Brooklyn NYC
TICKETS WILL BE ADDED BELOW ON
OCTOBER 6 AT 1PM EST
The products below will show SOLD OUT until that time when the tickets are added on the site.
PLEASE READ BEFORE BUYING TICKETS
This event is for those that are excited about sharing joy with others and bringing their absolute best cake(s) to the picnic. It will be sweetly chaotic with hundreds of cakes and waiting times. If you are choosing joy, time with community, and sweetness, this event is for you. If this doesn’t sound like a good time to you, here are some alternative options for a fun Saturday in Brooklyn!
All tickets ($30/ticket/person) are non-refundable, final sale, and non-transferable. No exceptions under any circumstances. The event tagline is NO CAKE, NO ENTRY meaning that if you are a living breathing human being, you must bring an entire cake to the event to enter, with your ticket.
Event tickets. Note that there is a limited number of tickets and usually sell out in under 30 seconds. Please set an alarm and plan accordingly. Note that tickets aren’t “reserved” for you even if they are in your cart. If you check out and inventory is out, you will get an error message. If you do not have a ticket, you will not be able to participate in this event. An RSVP on Partiful is NOT a ticket to the event. Your “ticket” is the order confirmation email that will be sent directly to the email you use at check out.
Final sale. Tickets can not be resold. We will be checking for government-issued IDs to match the name under the ticket purchase. When checking out, make sure that you are using a credit card under your name (for example, do not use your husband’s credit card if he will not be at event registration with his ID).
Non-transferable. Please do not purchase a ticket from someone else as it will not be honored at CAKE PICNIC registration. Please do not sell tickets to anyone as they won’t be honored at the event. Your ticket must match your government ID at event registration.
Group tickets: If you are purchasing a ticket for a group, please note that you personally have to be at the event registration to activate your tickets. If you are not 100% sure you can be at the event for your group, please designate someone else to purchase your group tickets. (i.e. Your daughter / husband / cousin / friend can not buy your ticket for you if they are not at event registration with their government-issued ID to activate the tickets).
Cake requirements. All cakes must be a minimum of 8 inches wide and 3 inches tall. Do not bring cakes in aluminum / tin pans. All cakes served on the cake tables must be on cake boards for display and decorated beautifully. This event is for those that are excited about bringing their absolute best cake to the picnic. We want delicious, beautiful cakes! Bring your best so we can all eat well. This event is what we make it to be!
Kids at CAKE PICNIC: Kids under 3 years old do not need a ticket or a whole cake to attend and participate. Everyone else will need a ticket and cake to participate.
Dogs at CAKE PICNIC: Service dogs only.
FREQUENTLY ASKED QUESTIONS
Does everyone need a ticket and a cake to enter the CAKE PICNIC area and participate in the event?
Yes. 1 ticket per person.
What is the latest I can arrive at the event?
You must be in line by 12:45PM. After 12:45PM, we will no longer accept anyone in the queue. If you miss this time, you will not be able to participate in the event.
I am buying tickets for me and my family but I will be arriving first. Can they check in after me?
The entire group must check in together for entry.
Are early access tickets available?
Yes, if you’re a true cake lover, consider joining the NYC CAKE PICNIC CLUB. Limited memberships available here.
Can I buy more than 1 ticket at a time?
Yes, you can purchase more than 1 ticket at a time. Please note that everyone you are buying a ticket for also needs to bring a whole cake.
What does my CAKE PICNIC ticket look like?
Once you complete checking out, an email confirmation of your purchase will be sent to your email. That Squarespace email confirmation is your ticket to the event. Please be ready to show that at CAKE PICNIC registration to receive your materials. Pro tip: please make sure to check your spam folder and mark the message as important.
What kind of cakes can I bring?
Anything that feels special to you, homemade or from a local bakery. We’ve seen everything from chiffon cakes, upside-down cakes, meringue cakes, trifles, buttercream-layered cakes, to family recipes passed down for generations. The cake you bring becomes part of the story we share that day. The most popular cakes have been: pistachio, chocolate, strawberry, passion fruit, guava, black sesame, Russian honey cake, and savory cakes. Several stunning cakes featured at the event have gone viral!
Important: We want to eat well. Please only bring cakes that you are absolutely excited about and would be proud to share with others. If you have never baked a cake before, you should practice baking several cakes before the event to prepare. If you aren’t inspired to bring the best cake that you can, this event is not for you.
Are there any guidelines for the cakes?
All cakes must be a minimum of 8 inches wide and 3 inches tall. Do not bring cakes in aluminum / tin pans. All cakes served on the cake tables must be on cake boards for display and decorated beautifully. Cakes can be homemade or store-bought (please, please support our local bakeries like Loquat, Tartine, butter&, Schubert’s, and more). Bonus points and love to cakes featuring Ghirardelli and or Guinness as ingredients!
Can I come if I don’t know anyone?
Absolutely! Many attendees come solo and leave with new friends. CAKE PICNIC is designed as a welcoming space for everyone — whether you’re a baker, cake enthusiast, or simply curious.
What is the agenda and schedule?
All ticket holders will receive detailed instructions, maps, and guidance several weeks before the event to help prepare for CAKE PICNIC. Please make sure to check your spam to make sure you’re getting all of the event details.
Can I get a refund if I can’t attend?
Tickets are final sale, non-refundable, and non-transferable. Absolutely no exceptions under any circumstances.
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